This essay focuses on A product with a name becomes a brand. Users and potential users must know why they need to use it, what benefits they can derive from it,

A product with a name becomes a brand.

it become more expensive which changes the consumer satisfaction for that good causing the consumer to seek a substitution. This concept is the substitution effect of the price change. In this discussion forum, identify a consumer product that has decreased in price and discuss the increase in consumer demand for this product. What have consumer substituted because of this. It is  decrease in price.A product needs to be relevant: the users must have an immediate use for it.

product needs to be functionally able to do what it is supposed to, and do it with a good quality.
 product needs to be communicated: Users and potential users must know why they need to use it, what benefits they can derive from it, and what it does difference it does to their lives. This product needs a name: a name that people remember and relate to. A product with a name becomes a brand. It helps it stand out from the clutter of products and names.

A product should be adaptable:Advertising and ‘brand building’ best do this.

Your initial response to the discussion question should be 300-350 words. You must have at least one course (our text) and one non-course scholarly/peer reviewed source in your initial posting. Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.

details;

firstly, be sure

Secondly, integrity

thirdly, passion

Further, be straight

lastly, be fast