This essay focuses on Analysis of the brand (Porter 5 Forces Model).I need to do Porter Five Forces Model of the British fashion brand Simone Rocha. I am doing promotional&collaborative marketing strategy project and I need to analyse this brand by doing this model.

      Analysis of the brand (Porter 5 Forces Model)

Description
I need to do Porter Five Forces Model of the British fashion brand Simone Rocha. I am doing promotional&collaborative marketing strategy project and I need to analyse this brand by doing this model. The idea of my strategy includes collaboration with a creative outcome (publication). Competitors of the brand include Erdem, Rodarte, Molly Goddard, Christopher Kane.

The marketing strategy informs the marketing plan, which is a document that details the specific types of marketing activities a company conducts and contains timetables for rolling out various marketing initiatives.Marketing strategies should ideally have longer lifespans than individual marketing plans because they contain value propositions and other key elements of a company’s brand, which generally hold consistent over the long haul. In other words, marketing strategies cover big-picture messaging, while marketing plans delineate the logistical details of specific campaigns.

Academics continue to debate the precise meaning of marketing strategy, and so multiple definitions exist. The following quotes from industry experts help crystallize the nuances of (modern) marketing strategy:

• “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” (Beth Comstock, former vice chair and chief marketing officer, GE)
• “Take two ideas and put them together to make one new idea. After all, what is a Snuggie but the mutation of a blanket and a robe?” (Jim Kukral, speaker and author of Attention!)

The Creation of Marketing Strategy

The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies by understanding the needs and wants of its consumers. Whether it’s a print ad design, mass customization, or a social media campaign, a marketing asset can be judged based on how effectively it communicates a company’s core value proposition.

Market research can help chart the efficacy of a given campaign and can help identify untapped audiences to achieve bottom-line goals and increase sales.

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