This essay focuses on business-level strategy to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response.

business-level strategy

Discussion Topic
Please respond to the following:

Firstly, Evaluate the business-level strategy of either Starbucks or Lockheed Martin to determine whether you believe the strategy is appropriate to offset forces in the industry.

Secondly, Provide specific examples to support your response.

Thirdly, Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations.

Additionally, Provide specific examples to support your response.

the firm

Business-level strategy is an integrate and coordinate set of commitments

actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets.

It indicates the choices the firm has made about how it intends to compete in individual product markets.

Namely, the choices are important because long-term performance is link to a firm’s strategies.

Given the complexity of successfully competing in the global economy, the choices about how the firm will compete can be difficult.

Moreover, the purpose of a business-level strategy is to create differences between the firm’s position and those of its competitors.

To position itself differently from competitors,

a firm must decide whether it intends to perform activities differently or to perform different activities.

Strategy defines the path which provides the direction of actions to take by leaders of the organization.