company’s products or services
This essay focuses on company’s products or services.strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services that allows you to charge
company’s products or services
when they expanded into China. Which, in your opinion, would be the more effective strategy for expanding into India, and why? The link to the reuters article is: https://www.reuters.com/article/us-mcdonalds-china/mcdonalds-to-double-china-restaurants-by-2013-idUSTRE6BE0VJ20101215 Your project should include evidence to support why the strategy you selected has the best chance of success. Examples of evidence include Indian demographic statistics, comparison with similar brand/product expansions into India, ethnographic studies, the results of direct questioning .Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages.
brand strategy
Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.Consistent, strategic branding leads to a strong brand equity. Which means the added value brought to your company’s products or services that allows you to charge more for your brand than what identical, unbranded products command. The most obvious example of this is Coke vs. a generic soda. Because Coca-Cola has built a powerful brand equity. It can charge more for its product–and customers will pay that higher price. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors.
Your brand is derived from who you are, who you want to be and who people perceive you to be. Are you the innovative maverick in your industry? Or the experienced, reliable one. Is your product the high-cost, high-quality option, or the low-cost, high-value option. You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be. The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.
submission content;
Firstly, be fast.
Secondly, be precise.
Thirdly, be relevant.
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