This essay focuses on Competition and competitive advantage.
Ryanair has a major competitive advantage when it comes to the cost of its services. Many airlines serve the various cities across Europe, but most offer their services at a higher cost than Ryanair.
The airline has cost leadership across the many routes where it operates, and this. It is to gives it the ability to attract cost-sensitive customers. This is that want to fly across the continent (Gillen, D. and Lall, A., 2017, 147). The internal operations of the airline are also designed. It is to be as low cost as possible, which increases the profit margin they can get from various services. Marketing these low prices through the internet is something the a
The airline has the advantage of flying to very many destinations across Europe. When considering the market across the European Union, the Middle East and North Africa, Ryanair flies to more than 220 destinations. These destinations were being served before the lockdowns brought about by the Covid-19 pandemic. The airline will continue to serve them as the economy recovers. The airline also has the advantage of offering many frequencies to these destinations, which offers the customers more choices concerning when they can travel within a specific