This essay focuses on cultures and cultural identities. The intensity with which we avow an identity also changes based on context. For example, an African American may not have difficulty deciding. which box to check on the demographic section of a survey
Specifically, the following critical elements must be address and will be grade using the rubric at the end of this document: I. Question how individuals are represent in the ads. In your template, ask questions about the individuals in the ads that social scientists might ask. For instance, you might ask why a person in the ad is standing outside the larger group, or why individuals are depict in certain ways. II. Question how groups and group behavior are represented in the advertisements. In your template, ask questions about groups/group interactions that social scientists might ask. For instance, you might ask why the women are grouped together separately from the men, or why the group seems to have very little diversity. III.
and cultural identity are represent in the advertisements. In your template, ask questions about the cultures and cultural identities in the ads that social scientists might ask. For instance, you might ask why people who look to be of the same ethnic background are wearing similar clothing,. what certain symbols or interactions . may mean related to culture. IV. Notate how the advertisements compare and contrast to each other. do you see any commonalities or significant differences among interactions between the ads?. Although some identities are essentially permanent. the degree to which we are aware of them, also known as salience, changes. The intensity with which we avow an identity also changes based on context.
an African American may not have difficulty deciding which box to. check on the demographic section of a survey. But if an African American becomes president of her college’s Black . Student Union. she may more intensely avow her African American identity, which has now become more salient. If she studies abroad in Africa her junior year. she may be ascribed an identity of American by her new African friends rather than African American. For the Africans, their visitor’s identity as American is likely more salient than her identity as someone of African descent. If someone is biracial or multiracial, they may change their racial identification as they engage in an identity search.
scholar writes of his experiences as an “Asianlatinoamerican” (Yep, 2002). He notes repressing his Chinese identity as an adolescent living in Peru and then later embracing. his Chinese identity and learning about his. family history while in college in the United States. This example shows how even national identity fluctuates. Obviously one can change nationality by becoming a citizen of another country, although most people do not. My identity as a US American became very salient for me. for the first time in my life when I studied abroad in Sweden.