definition of evidence
This essay focuses on definition of evidence. ‘[Evidence is] the body of knowledge – a source of materials – research findings, data, analysis that can contribute collectively to answering a question, for giving us directions for policy and practice, to mobilise a body of knowledge around a particular issue,’ explains Sarah.
definition of evidence
as you participate in this module’s discussion activities. Does the ad use scare tactics to persuade us that we need the product? Does the ad provide credible evidence and/or statistics to support any causal claims? Also the ad play on our tendency to give in to group pressure? Why the ad set up a desirable image or lifestyle that may not be related to the product? Did the ad use any other informal fallacies? Do the ad use emotive language, images, or euphemisms? Is grammar confusing or the wording misleading? Is the language vague, ambiguous, or obscure? Are the claims exaggerate? Does the ad leave out information that is necessary for us to make a decision? If the ad uses an analogy, is the analogy relevant?
What is good evidence?
‘[Evidence is] the body of knowledge – a source of materials – research findings, data, analysis that can contribute collectively to answering a question, for giving us directions for policy and practice, to mobilise a body of knowledge around a particular issue,’ explains Sarah.
This definition of evidence provides a useful foundation to think about what makes evidence ‘good quality’. Both Jude and Sarah argue that ‘rigour’ is an essential component and Jude adds that this needs to be balance with ‘relevance’ and ‘responsiveness’, for evidence to be at its best.
Sarah also talks about ‘transparency’ as a key criteria, including around how research agendas are set, prefer methodologies, and in relation to which issues and voices are push to the fore (and which are push back) as a result.
details;
firstly, i kniw
secondly, selfish
thirdly, wondder
further, tonight
further, reckless
finally, diamond
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