This essay focuses on Depth of knowledge of relevant literature.: Putting across ideas clearly, succinctly and without grammatical and spelling errors. Referencing and bibliography:
and ability to use complex concepts and ideas. Originality: Provision of new insights or original ideas based on independent thought or creative thinking. Structure: A logical arrangement of the work into sections (introduction, main points, conclusion) with appropriate paragraphs, linking, signposting and word count. Presentation: Putting across ideas clearly, succinctly and without grammatical and spelling errors. Referencing and bibliography: Acknowledgement of sources using appropriate citation conventions e.g. Harvard Business standards.what about the less-heralded, equally important steps? Whether it’s determining your business structure or crafting a detailed marketing strategy, the workload can quickly pile up. Rather than spinning your wheels and guessing at where to start, follow. It is this 10-step checklist to transform your business from a lightbulb above your head to a real entity.