This essay focuses on differences in these markets.demand is derived because businesses buy products based on how much demand there is for the final consumer product.

differences in these markets

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The different goals of B2B and B2C marketing lead to differences. The main differences in these are demand, leasing and promotional methods.

Demand: B2B demand is derive because businesses buy products base on how much demand there is for the final consumer product. Businesses buy products base on customer’s wants and needs. B2C demand is primarily because customers buy products base on their own wants and needs.

Purchasing volume: Businesses buy products in large volumes to distribute to consumers.

Consumers buy products in smaller volumes suitable for personal use. Number of customers: There are relatively fewer businesses to market to than direct consumers. Customer concentration: Businesses that specialize in a particular market tend to be geographically. Concentrate while customers that buy products from these businesses are not concentrate.

Distribution: B2B products pass directly from the producer of the product to the business.

While B2C products must additionally go through a wholesaler or retailer.  People in various departments such as quality control, accounting, and logistics.

Marketing is only influence by the person making the purchase and possibly a few others.

Negotiations: In negotiating for lower prices or added benefits is commonly accepte. While in (particularly in Western cultures) prices are fixed. Reciprocity. Businesses tend to buy from businesses they sell to. For example, a business that sells printer ink is more likely to buy office chairs.

In B2C marketing, this does not occur because consumers are not also selling products. Leasing: Businesses tend to lease expensive items while consumers tend to save up to buy expensive items. Promotional methods: In B2B marketing, the most common promotional method is personal selling. B2C marketing mostly uses sales promotion, public relations, advertising, and social media.