This assignment focuses on distinct difference between marketing and advertising.In this discussion, you will explore both effective and ineffective marketing strategies. Likewise, you will use the information gleaned from this week to develop an original advertising initiative for a healthcare organization.
Discussion QuestionsIntroduction:There is a distinct difference between marketing and advertising. The way in which healthcare organizations communicate their products/services is an important element in the strategic planning process. Without a clear understanding of what the organization can provide to the consumer, it is challenging to remain strategically placed in the marketplace.
Likewise, you will use the information gleaned from this week to develop an original advertising initiative for a healthcare organization Tasks: Provide and discuss at least two unsuccessful healthcare marketing initiatives (including advertisements, videos, commercials, and billboards). Be sure to describe the initiative (including advertisement, video, commercial, and billboard).
In order for your business to be effective, you need to understand what is involved in promoting what you are offering in terms of products and services. That is where a good marketing initiative comes in to play. A marketing initiative is essentially anything that is clearly defination as a marketing effort. Simple, isn’t it? It is basically anything specific in your marketing plan. So what types of things are consideration marketing initiatives? Here are a few examples that may help you.
For larger companies, a marketing initiative can be a theme.
For instance, a set of commercials that use a specific character or funny situation over and over may be considered a marketing initiative. This, though, would certainly be more common with large businesses. An example of this is the Geiko commercials that feature the cute talking gekko. The initiative is to associate their car insurance services and products with a character that sticks in your head. Being cute is an added advantage. This is why many commercials use cute, cuddly characters such as babies and puppies etc.
Another example of a marketing initiative is undertaking a certain method relentlessly.
Sometimes you may wish to focus your efforts solely on one method of marketing. If, for instance, you decide to implement email marketing with great fervor, then you can call that your email marketing initiative. You will outline a plan very specific to that initiative. And you will carry it out. Focusing your efforts into a sole initiative demands that you understand it intimately. You better know what you are doing if that’s the ONLY initiative you’ve got.