This essay focuses on evaluate a new distribution channel.After reviewing this week’s resources and your research, consider the various channels

evaluate a new distribution channel

a management discussion question and need support to help me study.
What are some of the ways we can manage the distribution channel? After reviewing this week’s resources and your research, consider the various channels of distribution. In your own words identify at least two ways to better manage and an existing channel for a product you personally use? Be sure to explain your reasoning behind your selections.You can evaluate a new distribution channel or improve your channel marketing / management at any time. It’s especially important to think about distribution when you’re going after a new customer segment, releasing a new product, or looking for ways to aggressively grow your business.

Your distribution strategy should deliver

the information and service your prospects need. For each customer segment, consider:

• How and where they prefer to buy
•  they need personalized education and training
• Whether they need additional products or services to be used along with yours
• Whether your product needs to be customized or installed

• If users need personalized service, you can utilize a local dealer network or reseller program to provide that service.
• If your users prefer to buy online, you can create an e-commerce website and fulfillment system and sell direct; you can also sell to another online retailer or distributor that can offer your product on their own sites.
• You can build your own specialized sales team to prospect and close deals directly with customers.

Wholesalers, resellers, retailers, consultants and agents already have resources and relationships to quickly bring your product to market. If you sell through these groups instead of (or in addition to) selling direct, treat the entire channel as a group of customers – and they are, since they’re buying your product and reselling it. Understand their needs and deliver strong marketing programs; you’ll maximize everyone’s revenue in the process.