Evaluating Advertisements
This essay focuses on Evaluating Advertisements. Find an ad to evaluate. (You can use the 1919 cigarette ad above if you wish.) Then answer the following queries;
Evaluating Advertisements
In what ways you can appropriate and apply what you have learned? Please observe a 200-250 word limit per section for 1, 2, 3 above. This is a 600-750 word total for this book.
Writing instructions
Should the government place more restrictions on advertising in the media, and if so, what type of restrictions? Should misleading advertising be legal? Discuss where the line should be drawn between ads that use fallacies and rhetoric and those that are blatantly deceptive, particularly when it comes to children. Use specific ads to illustrate your answer. Construct an argument to support your conclusion. Highlights of Questions to Consider in Evaluating Advertisements Keep the following materials in mind.
Scenario
Find an ad to evaluate. (You can use the 1919 cigarette ad above if you wish.) Then answer the following queries;
- Who produced the ad?
- What was the communication situation (use the PAST questions)?
- Purpose Why does this ad exist? What is it trying to get the viewer to do?
- Audience Who is the target of this ad? How does it appeal to them?
- Subject What is this ad about? What product, service, or idea is it selling?
- Type What kind of ad is it? How does this type of ad persuade people?
- How do the words try to convince the viewer? (Slogans, questions, appeals, etc.)
- How do the images try to convince the viewer? (Lines, colors, composition, etc.)
- How truthful or misleading is this ad? Explain.
Attachments
