This essay focuses on hierarchy of the different company.
a basic framework for thinking through the key decisions in the marketing process.
In the same way that no
This reading provides a basic framework for thinking through the key decisions in the marketing process.
In the same way that no two people can ever be the same, no two companies are identical. Although they may come across as having similar organizational structures within an industry, there will always be differences between firms.
The main reason for adopting a structure is to outline a clear hierarchy of the different company positions. In such a manner, every subordinate knows who to report to. Considering how vital an organizational structure is to the different facets of the business, managers should take their time determining the type of structure to take on. This article highlights the main types of organizations that currently exist.
A flat organization is exactly as its name suggests. While individuals may hold an expertise, hierarchy and job titles are not stress among general employees, senior managers, and executives. In a purely flat organization, everyone is equal.
Flat organizations are also describe as self-manage. The idea behind this organizational structure is to reduce bureaucracy and empower employees to make decisions, become creative problem solvers, and take responsibility for their actions. Since there are minimal or no levels of middle management, a company that adopts this structure can end up being more productive by speeding up the decision-making processes.
Apart from increased productivity, firms with flat organizations have leaner budgets, since they don’t involve any pricey middle-management salaries. The only thing to keep in mind is that this structure typically works best for small to medium-sized companies. This way, a firm can decentralize decision-making while still maintaining its corporate integrity.
While every business situation is unique, you will learn best-practice approaches that can be adapted across products, organizations, and markets.
This reading can be divided into three segments:
Marketing strategy formation (Sections 2.1 and 2.2);
Aspiration decisions (Section 2.3); and
Action decisions (Section 2.4).
Following your review, prepare a response