This essay focuses on instrument for achieving organizational goals.  Are they a customer centric company? Show with relevant examples.

instrument for achieving organizational goals

Company: Boots  (Healthy and Beauty Retailer) Instructions: Critically analyse the role of CRM (Customer Relationship Management) within the organisation under the following headings: 1.       Are they a customer centric company? Show with relevant examples.

An entrepreneur organizes various factors of production like land, labour, capital, machinery, etc. for channelizing them into productive activities. The product finally reaches consumers through various agencies. Business activities are divided into various functions, these functions are assigned to different individuals.Louis Allen, “Organization is the process of identifying and grouping work to be performed, defining and delegating responsibility and authority and establishing relationships for the purpose of enabling people to work most effectively together in accomplishing objectives.” In the words of Allen, organization is an instrument for achieving organizational goals. The work of each and every person is define and authority and responsibility is fix for accomplishing the same.

Various individual efforts must lead to the achievement of common business goals. Organization is the structural framework of duties and responsibilities require of personnel in performing various functions with a view to achieve business goals through organization. Management tries to combine various business activities to accomplish predetermine goals .Present business system is very complex. The unit must be  efficient to stay in the competitive world of business. Various jobs are to be perform by persons most suitable for them. First of all various activities should be group into different functions. The authority and responsibility is fix at various levels. All efforts should be make to co-ordinate different activities for running the units efficiently so that cost of production may be reduce and profitability of the unit may be increase.

Submission details;

Firstly, be keen

Secondly, integrity

Thirdly, handwriting

Further, be attentive

Further, take caution

Finally, be creative

Finally, be innovative