This essay focuses on majority of the population. Examples of evidence include Indian demographic statistics, comparison with similar brand/product expansions into India,
when introducing them into a foreign market. First, you’ll read the Global Opportunity box titled “Fast-Food Rulers in China” in Chapter 8 of your textbook (attached under additional instructions). Then, you’ll examine the two different strategic approaches adopted by the fast-food chains KFC and McDonald’s when they expanded into China. Which, in your opinion, would be the more effective strategy for expanding into India, and why? The link to the reuters article is: https://www.reuters.com/article/us-mcdonalds-china/mcdonalds-to-double-china-restaurants-by-2013-idUSTRE6BE0VJ20101215 Your project should include evidence to support why the strategy you selected has the best chance of success.
Examples of evidence include Indian demographic statistics, comparison. It is with similar brand/product expansions into India, ethnographic studies, the results of direct questioning. They have a list, consider more carefully your product. It – is it suitable for any of the countries on your list? The culture, religion and law of each country are extremely important to consider here. Some countries are very conservative in comparison to the UK, so trying to export items such as clothes or alcohol may be tricky. The majority of the population in other countries may have certain dietary requirements – for examples, Hindus do not eat beef.
When you have narrowed down your list, consider international business laws in each country. You may need to consult locals to research regional laws and customs. It is to ensure that you are able to take your product or service into that country.
You will also need to undertake the usual market research. This is to ensure that people in your target market will definitely want to buy your product or service.
firstly, be sober
thirdly, be fast