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Marketers leverage bias in order to communicate

This essay focuses on Marketers leverage bias in order to communicate effectively. However, some of the unintended consequences of leveraging these biases is the continued support of stereotypes, racism, sexism,

 

Marketers leverage bias in order to communicate effectively

and directly to their various audiences. However, some of the unintended consequences of leveraging these biases is the continued support of stereotypes, racism, sexism, and other exclusionary viewpoints that can lead to social unrest and inequality. Do you think that marketers have a social responsibility to be inclusive? Can you find examples of marketing campaigns that are or are not inclusive? And how does that support your thinking on marketers’ social responsibility?

Please note: the content should be about Canada and Canadian companies. Please any examples given should be base on Canadian business. Social unrest has become a major topic in the United States. At MPC we are bringing together American University scholars from different disciplinary backgrounds to address civil-discord determinants and their consequences. We must better understand the comprehensive set of historic and contemporary circumstances. Fueling modern-day frustrations so that pragmatic policy solutions. Crafted to minimize discontent and promote democracy .Riots in the United States have transformed the urban landscape.

The “second ghetto” hypothesis argues that urban renewal policies of 1940s to the 1960s created the structural conditions of inequality that would continue to plague cities for decades later. Taking that idea a step further, Thomas Sugrue’s Origins of Urban Crisis argues that those policies, and the inequality they produced, led to intense anger that boiled over into the riots of the 1960s. Dr. Bader’s current research focuses on the influence that the 1960s riots had on patterns of neighborhood racial change in the post-Civil Rights era. He also considers whether other factors, economic and political, overrode the long-term riot influence.

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