Metaphor and Argument
This essay focuses on Metaphor and Argument. We defend the assumption that extended metaphors can be argumentatively exploited, and provide two arguments in support of the claim.
Metaphor and Argument
: Type the MLA citation for the book on the top of the page. Then include the following: 1. Basic Knowledge: Identify three ways in which this book distinctively advanced your theoretical knowledge of the rhetoric and philosophy of communication. 2. Metaphor and Argument: State the central question(s) of scholarly inquiry guiding the book. Locate the dominant themes or idea clusters (metaphor or metaphor pattern) and relate it to the key scholarly argument you encountered in the book.
Respond to the author’s position, making explicit your own rhetorical or philosophical standpoint (assumptions, biases, perspectives, etc.) 3.Relevance: Make a case for the relevance of this book to the communication classroom and the marketplace. In what ways you can appropriate and apply what you have learned? Please observe a 200-250 word limit per section for 1, 2, 3 above. This is a 600-750 word total for this book. Writing instructions.
Example
This paper examines from a cognitive perspective the rhetorical and epistemic advantages that can be gain from the use of (extended) metaphors in political discourse. We defend the assumption that extend metaphors can be argumentatively exploit, and provide two arguments in support of the claim. First, considering that each instantiation of the metaphorical mapping in the text may function as a confirmation of the overall relevance of the main core mapping, we argue that extend metaphors carry self-validating claims that increase the chances of their content being accept.
Second, we show how the recognition of an extended metaphor’s sophistication and relevance (on behalf of the addressee). It can benefit the speaker’s perceived competence (ethos). We then assess whether these two arguments measure against the dual epistemic monitoring postulated in the notion of epistemic vigilance. And (i.e., assessment of the source of a message and assessment of the message). We conclude that extended metaphors may fulfil the requirements of epistemic vigilance and lead to the stabilisation of a belief. We illustrate our account with an analysis of the extended metaphor of the USA as an empire found in a political pamphlet written by the Swiss politician Oskar Freysinger.
details;
firstly, you
secondly, sometimes
thirdly, hurts
further, know
finally, flies
lastly, around
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