This essay focuses on over the entire account.. Each account handles one business site from start to completion and is responsible for all activities in the development of the site.
Purpose Utilize current motivational theory to develop and justify a compensation strategy that aligns with your companies goals. Background You have been hire as the new head of HR at a startup marketing company. The company builds websites primarily for businesses in the financial sector. The company is structures around individual accounts. Each account handles one business site from start to completion and is responsible for all activities in the development of the site.
• Account manager – primary manager over the entire account. Base Salary $72,000 • Project manager – may be multiple people at times. If there are simultaneous projects underway. Each project manager is responsible for a single stream of income. For instance if a large site is developing a new section, that will be a separate stream for the account.
2 researchers who are responsible for consumer research. And directing the team’s choices to best meet the consumers’ needs. Base Salary $60,000 • 3 programmers who are responsible for coding the site Base Salary $86,000 .• 2 support staff who are used as needed by the team Base Salary $49,000 .Your company land a large account for a major insurance company to redesign their aging website.
The account will bring in more than $2.6 million to the company by the end of the project, of which $1.2 million will be in profit. Leaving 1.4 million to be use for salaries and incentives. Comprehensive health care and retirement funding are provided for all employees as part of their base salary.
Task Using one or more motivational theories, develop a compensation strategy for. The account team that will produce the highest quality product for the client while keeping costs down. The teams salaries are fixed, so you will need to use the remaining money for incentives only.
Grading Criteria • Explain what theory or theories you are using and why those were chosen. • Detail your compensation strategy for each team member and justify why. That strategy was chosen using the motivational theories you previously outline.