This essay focuses on the potential marketability of healthcare services. One of these challenges is ensuring a competitive advantage in the field despite heightened technological advancements. In this discussion, you will examine the impact that medical tourism has on the potential marketability of healthcare services in the United States.

potential marketability of healthcare services

Review the following lectures:

Discussion Questions

Introduction:

As we have identified in this week, a variety of unique challenges are present in the healthcare field that ultimately impact the organizational marketing efforts. One of these challenges is ensuring a competitive advantage in the field despite heightened technological advancements. In this discussion, you will examine the impact that medical tourism has on the potential marketability of healthcare services in the United States.

From the Internet, read the following:

·      Sandberg, D. S. (2017). Medical tourism: An emerging global healthcare industry.

International Journal of Healthcare Management, 10(4), 281–288. doi:10.1080/20479700.2017.1296213

Considering how technology has shifted the marketing paradigm in healthcare, discuss this movement and its implications for competition in the United States. How can this global presence impact local services? What benefits and challenges exist for the consumer interested in medical tourism? How can you strategize, as a leader in the field, to ensure that the effects of medical tourism .

Although marketing may have the same age as civilization itself, when talking about modern marketing as an applied art, the 1960s and 70s must be considered the beginning, in consumer markets where relatively low-valued products were sold to mass markets using mass media.

New marketing paradigms

The  perspective is often related to relationship marketing, customer experience management, or network marketing.

Their option is denied by the customer experience marketers who disagree with relationship marketers’ dependence on customer relationship management software, which caused them to lose focus of the individual customer’s experience of the service encounter.

Any of these views bring great contribution to marketing, to any objective or empirical system of change categorization.

A special kind of marketing practice, incorporating public involvement in advertising/marketing campaign.

Considering the consumers as co-collaborators and co-creative is an important aspect of communal marketing.

In the end the construct naturally lends itself to other “communal” marketing activities (such as “communal branding” and “communal research”), the trend being incorporated into consumer-based, “virtual” advertising agencies using consumer-generated content exclusively.

Firstly, you must write in the best grammar

Secondly, you must present it in APA style

Thirdly, you mus ensure you write in the acceptable language

Finally, submit to the relevant setter.