Primary Market Research

This essay focuses on Primary Market Research. You are the Product Manager for brand new electric skateboard! Your company is targeting college campuses/college students as their Primary Customer Segment.

Electric Skateboard

Firstly, You are the Product Manager for brand new electric skateboard!

Your company is targeting college campuses/college students as their Primary Customer Segment.

Secondly, Develop a 10 question Primary Market Research Questionnaire that will help you to market to the needs of your target Customer Segment.

Thirdly, You will be setting up a table-top booth on campus, outside of the Geisel Library

In addition, Include a brief description of how you plan to attract attention to your booth and encourage students to complete the survey!

Primary research on markerts

Primary research is research you conduct yourself (or hire someone to do for you.)

It involves going directly to a source of primary

Firstly, usually customers and prospective customers in your primary target market

Secondly, to ask questions and gather information. Examples of primary research are:

Businesses or organizations can themselves conduct primary research or can employ a third party to conduct research on their behalf.

One major advantage of primary research is,

this type of research is “pinpointed”, research is carry around only a specific issue

or problem and all the focus is direct to obtain relate solutions.

For example, a brand is about to launch a new model of mobile phone

and wants to conduct a research about the looks and features mobile phone they are soon going to introduce.

Organizations can select a qualify sample of respondents that closely resembles population

and conduct primary research with them, to know their opinions.

Base on this primary research, the brand can now think of probable solutions to make necessary changes in looks and features of mobile phone.