This essay focuses on the concept of cloud kitchen.  To what extent can the concept of ‘cloud kitchen’ and its implementation have a significant impact and revolutionize the Food & Beverage industry specifically in Indonesia as a result of the growth in digitalization and the effects of the current pandemic.

the concept of cloud kitchen

. Question:

Firstly, To what extent can the concept of ‘cloud kitchen’ and its implementation have a significant impact

and revolutionize the Food & Beverage industry specifically in Indonesia

as a result of the growth in digitalization and the effects of the current pandemic.

Research Objective:

Firstly,  To make a thorough analysis of the impact of cloud kitchen on the Food Beverage Industry

and how the current pandemic has created opportunities in which cloud kitchen concepts can capitalize on

Secondly, To Investigate whether there is a strong correlation between the economic effects

of the global pandemic towards the increase in cloud kitchen demand.

Thirdly, To inspect the rapid growth of e-commerce, digitalization, and digital payment methods in Indonesia.

In addition, To evaluate how this method will help SME in the F&B industry to survive during this pandemic.

Moreover,  To research whether cloud kitchen is a long term solution for the f&b industry

and here to stay or will it only be an effective short term trend; during and post the global pandemic.

Finally, How can this be expand to other industries and how can other industries such us real estate, logistics, fintech, be effect by this concept.