This essay focuses on The COVID-19 pandemic. may have serious implications for a multinational company’s international strategy.’  Using appropriate frameworks, models and real-world examples critically discuss this statement.

The COVID-19 pandemic

2000 words Marks will be deducted for assignments that exceed this word limit.   Complete ONE of the following:   1. Firstly,  ‘The COVID-19 pandemic may have serious implications for a multinational company’s international strategy.’  Using appropriate frameworks, models and real-world examples critically discuss this statement.  2. Secondly, Critically discuss the Porter’s Diamond Model assumption that the national home base of a firm plays a key role in shaping that firm’s competitive advantage in global markets.

Take one national industry of your choice.

Discuss how the Diamond Model explains the international success or lack of success of that industry and the limitations of the model.   3. Thirdly,  Companies planning to enter a new market are faced with a number of potential entry modes.  When deciding on an appropriate mode a company needs to take a number of factors into account.  Critically discuss using appropriate models, frameworks and examples to illustrate your answer.   4. Further, ‘A nation’s culture can have a considerable influence on the success of a MNE’s strategy in that country.  Using real-world examples, demonstrate why this can occur, supporting your argument with appropriate academic models and literature.

  5.Further,‘Foreign direct investments by multinational enterprises

in emerging economies are inherently riskier than those in develop economies.’  Critically discuss using a specific investment by a multinational enterprise to illustrate your answer.   6. Lastly, Expatriate managers can play a key role in a MNE’s international growth.  Critically discuss with particular reference to the advantages and disadvantages of adopting such a strategy.  What policies can a company adopt to  maximise  the performance of its expatriate managers?  Use examples throughout.   7. Finally, The failure rate for international joint ventures (IJVs) is frequently report as being very high.  Why do companies enter into IJVs and why may this statement be misleading? What can increase the likelihood of success?  Critically discuss using appropriate theories, models and frameworks.  Use examples throughout.