This essay focuses on The development of Ryanair. the aviation industry in Europe and the rise of the internet (Grant, R., 2017, 21). The internet allowed

The development of Ryanair

Ryanair has been successful due to the strategy that it has taken using the internet, and it is expected to continue growing in the coming days. The development of Ryanair from a small carrier to the largest airline in Europe was made possible by many factors. Among the most important was the deregulation of the aviation industry in Europe and the rise of the internet (Grant, R., 2017, 21). The internet allowed the airline to connect directly with a flier without any intermediaries, and this directly impacted their revenues as they were able to cut on costs paid to agents and were also able to market directly to the

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Revenue vs Net Income

While revenue is the top line on a company’s income statement, net income is often refer to as the bottom line.

The difference between the amount of revenue and the amount of net income is significant. Here are some hypothetical amounts to illustrate the point;

• firstly, Revenue from sales of products $300,000
• secondly, Cost of the products that were sold $200,000
• thirdly, Expenses (wages, rent, ads, etc.) $88,000
• Net income (before tax) $12,000

Using the above amounts