This essay focuses on the investment for protentional shareholders. You will need to undertake your own research into the organisation itself, the sector
Some students may prefer to adopt a different approach and that is to take a role of financial investor. It is to examine the two companies in terms of their suitability for investment. In other words, you may assume that you have a certain amount of money. They and would like to consider which of the two companies (or both of them). They are suitable for investing your money in their share. With this approach, you compare and contrast the financial position and financial. THe performance of the two companies and also compare them with the industry. It is to assess which company is preferable for the investment for protentional shareholders.
You will need to undertake your own research into the organisation. It is itself, the sector in which it operates, and key factors associated with its business environment. You may need to seek out market research data, public data sources, financial accounts, policy documents or other information types to get a rounded view of the problems. You will then use tools of strategic analysis to depict what is happening at the organisation, and, comparing that with the business environment, provide recommendations on future strategy. This Management Report will be a maximum 3,500 words (excluding references), written to the organisation’s and marketing literature (full referencing required, in Harvard format). You will be assessed on the quality of presentation as well as the depth of analysis and use of theory.
Thirdly, be steady