This essay focuses on use of theory. You will be assessed on the quality of presentation as well as the depth of analysis and use of theory.
But you will need to justify your selection of analytic techniques and ground that discussion with reference to strategic management and marketing literature (full referencing require in Harvard format). You will be assess on the quality of presentation as well as the depth of analysis and use of theory. The word count, at 3,500 words, means you will need to be succinct and precise in what you report to enable the board to review the priorities you recommend. In the main body of your report should include the following components: a)
Title, name of company, Table of contents – Word Count b). Abstract or executive summary (brief summary of your work) c). “Industry, Challenges and Opportunities”, since it should provide a context for the presentation of the two company cases and analysis which relates to the market and industry. d) . An overview of the two companies e). Strategic Financial Management Analysis. (key issue is Ratio Analyses) f). Strategic Analysis and Findings g) Key Recommendations i) References (only those use in the text). The title, table of contents, the abstract, the references and the appendices are not include in the word count – An Appendix should provide a more detailed financial information 4.
Assess criteria and weightings. Your work for assignment 2 is going to be assess on the basis of how it demonstrates your knowledge of. Justify your recommendations with fully reference research evidence derive from the analysis and evaluation of information from your individual and action-learning set research, as well as with logical arguments. Using appropriate theories. a) Formulation of the literature review (35%) b). Development of strategic financial management analysis (35%) c). A clear summary of the strategic analysis with key recommendation (s) (20%) d) . Written communicate (10%) Bear in mind that the following will be consider under written communication while assessing your submission: · Structure and style:
Firstly, be fast.