This essay focuses on most stringent marketing restrictions. This dumbfounded the advertising industry, with the likes of Kellogg’s, Britvic, and Mars calling the restrictions “disproportionate and lacking in evidence”.
Make a case for the relevance of this book to the communication classroom and the marketplace. In what ways you can appropriate and apply what you have learned? Please observe a 200-250 word limit per section for 1, 2, 3 above. This is a 600-750 word total for this book.
Should the government place more restrictions on advertising in the media, and if so, what type of restrictions? Should misleading advertising be legal? Discuss where the line should be drawn between ads that use fallacies and rhetoric and those that are blatantly deceptive, particularly when it comes to children. Use specific ads to illustrate your answer. Construct an argument to support your conclusion. Highlights of Questions to Consider in Evaluating Advertisements Keep the following materials in minda.
In November 2020, the UK government announced plans to enforce some of the most stringent marketing restrictions in the world for food and drinks – a total ban on the online advertising of so-called high fat, salt or sugar (HFSS) products.
This dumbfounded the advertising industry, with the likes of Kellogg’s, Britvic, and Mars calling the restrictions “disproportionate and lacking in evidence”.
This proposal is but one example of how global regulators are attempting to restrict the marketing freedoms of brand owners. Regulations which limit on-pack branding, mandate deliberately shocking health warnings, or demand punitive taxation are already commonplace.
The new plans come even though the food and drink industry is the largest manufacturing sector in the UK, worth more than £28bn to the economy and employing almost 500,000 people, and despite a direct appeal to the government from trade bodies that such a ban would “do untold harm to the UK’s vitally important creative sector and food and drink businesses at an economically precarious time”.